• creative design, business requirements, translating requirements, creative strategy, design strategy

    How Designers Translate Business Requirements into Effective Creative Concepts

    How do designers turn dry business requirements into eye-catching, functional designs? Sagepath Designer Jing Wang shares her 3-step process for translating business requirements into compelling visuals that drive business results.

    Jing Wang - 12.03.2018
  • sagepath, sagepath digital summit, 2018 digital summit, digital transformation

    Sagepath 2018 Digital Summit Debrief

    They came, they saw, they shared. Check out our debrief of the biggest Sagepath Digital Summit yet where a blue-ribbon panel of marketing leaders shared insights and success stories about digital transformation.

    Victoria Greendyke - 11.16.2018
  • digital transformation, digital technology, discovery process, digital process

    A 7-Step DIY Discovery Process for True Digital Transformation - Part 1

    While many companies are turning to outside experts like Sagepath to achieve digital transformation for their enterprise, budgetary requirements or corporate initiative deadlines may inspire some companies to jump in on their own. To help with those efforts, following is part one of a two-part post about the Discovery process and how it serves as an essential first step in achieving true digital transformation.

    Nick Adams - 11.02.2018
  • sagepath digital summit, digital transformation, digital strategy, digital strategies, marketing technology, marketing technologies

    Sagepath Digital Summit 2018

    Join us on Wednesday, November 14th, 2018 for a night of networking with peers, a special keynote presentation by the CMO of the Atlanta Hawks, and a distinguished panel of marketing leaders who will share their experiences in digital transformation and help you shape your own digital transformation blueprint.

    Victoria Greendyke - 10.17.2018
  • social media strategy, social marketing, holiday marketing, social media marketing ideas, holiday social campaigns, social media tips, holiday marketing tips

    6 Social Marketing Tips for Holiday Season Success

    The holidays will be here before you know it. Fortunately, it’s not too late for retail brands and marketers to get the most out of their social marketing campaigns. Bridget Szuminsky, Sagepath’s Director of Social Media, shares six tips to help you harness the power of social marketing that can make your holiday marketing wishes come true.

    Bridget Szuminsky - 10.16.2018
  • atomic content, content strategy, channel strategy,

    Blowing Up the Content Paradigm with Atomic Content

    Improving customer satisfaction and strengthening customer relationships doesn’t have to be rocket science. It just takes the right combination of relevant, dynamic and targeted content in the right channels at the right time. Sagepath’s Victoria Greendyke explains how atomic content can improve customer satisfaction and strengthen customer relationships.

    Victoria Greendyke - 09.26.2018
  • Gartner 2018 Digital Marketing Conference, CUPID, CX, customer experience,

    Increase Customer Love with CUPID

    Digital marketers are working hard to up their customer experience game, but many are falling short by failing to gather and collate valuable customer data. A fix for this, according to Gartner Research Director Augie Ray, is using a five-step framework called CUPID to lift customer satisfaction, loyalty and advocacy. Sagepath's Victoria Greendyke shares Ray's CUPID methodology for attaining customer love.

    Victoria Greendyke - 09.05.2018
  • account management, client management, project management, account managers, client relationships,

    Top 5 Ways to Improve Your Account Management Skills

    Sagepath’s Senior Engagement Director lays out the five essential traits that can turn account managers from glorified go-fers into valued strategic partners.

    Mike Warin - 08.15.2018
  • Kentico, CMS, CMS comparison, Kentico comparison, compare CMS, Kentico assessment, about Kentico,

    Kentico All-In-One Solution for Customer Experiences

    Our clients rely on Sagepath to optimize their IT investment and leverage the full power of their digital experience platform to meet their unique digital marketing needs. This profile of Kentico is the final installment of our four-part series outlining the strengths of each platform to help you determine the right fit for your MarTech stack.

    Haris Cajic - 08.02.2018
  • social media

    Social Media 101: Start with Listening

    Being a good listener is an essential first step that can help brands with their marketing efforts. Here are two ways brands can get the most out of social listening.

    Bridget Szuminsky - 07.26.2018
  • Gartner Digital Marketing Conference 2018, customer analytics, data driven marketing, analytics technologies, digital transformation

    An Evolutionary Path for Achieving Data-Driven Marketing Maturity

    Business and IT Strategy Director Victoria Greendyke reports from the recent Gartner Digital Marketing Conference on the five levels companies go through on the path from working with “just data” to reaching the holy grail of leveraging deep insights drive business value.

    Victoria Greendyke - 07.18.2018
  • Sitecore, CMS, CMS comparison, compare Sitecore, Sitecore assessment, about Sitecore

    Sitecore: Versatile Digital Marketing with Real-Time Audience Data

    As a Sitecore Gold Implementation Partner, Sagepath builds eCommerce sites, websites, and integrations with ERPs and marketing tools including CRMs and Marketing Automation systems to help our customers grow their businesses. In the third of our four-part series about leading CMSs, we profile Sitecore, one of the most customizable packages on the market.

    Haris Cajic - 07.12.2018
  • Gartner Digital Marketing Conference 2018, multi-channel marketing, journey mapping, customer journies, digital transformation

    Balancing Multi-Channel Strategies with Long-Term Customer Needs

    Gartner’s 2018 Digital Marketing Conference brought together marketing leaders to share their latest insights into customer experience, data, analytics, MarTech technologies and multi-channel orchestrations. This is the first in a four-part series of key takeaways from this year’s conference in San Diego, centered around key insights into why companies who use multi-channel marketing need strategies that are reciprocal to what they provide the customer.

    Victoria Greendyke - 06.27.2018
  • Crownpeak, CMS comparison, Crownpeak assessment, compare CMS, about Crownpeak

    Crownpeak Optimizes Global Customer Experiences

    Our clients rely on Sagepath to optimize their IT investment and leverage the full power of their digital experience platform to meet their unique digital marketing needs. This profile of Crownpeak is the second in a four-part series outlining the strengths of each platform to help you determine the right fit for your MarTech stack.

    Haris Cajic - 06.21.2018
  • Adobe Experience Manager, AEM, CMS comparison, about AEM, about Adobe Experience Manager, AEM assessment

    Adobe Experience Manager: Exceptional Content Management for Digital Marketing Initiatives

    Our clients rely on Sagepath to optimize their IT investment and leverage the full power of their digital experience platform to meet their unique digital marketing needs. This profile of Adobe Experience Manager is the first in a four-part series outlining the strengths of each platform to help you determine the right fit for your MarTech stack.

    Haris Cajic - 06.04.2018
  • project management, project manager skills

    Five Essential Skills for Project Managers

    In the digital development world, being a successful Project Manager can be tricky at times. Here are five essential skills every project manager needs to keep projects on track and on budget.

    Griffin Knotts - 05.15.2018
  • mobile, store of the future, experience of the future

    Mobile is the Store of the Future

    The traditional employee greeter at the front of a store is gradually being replaced by a new Director of First Impressions: your customers’ mobile device.

    Eric Swanson - 05.10.2018
  • Essential Information to Know About GDPR

    In less than a month, companies that process of personal data of customers in the European Union (EU) must meet new, stringent compliance standards outline in the General Data Protection Regulation (GDPR), replacing the Data Protection Directive 95/46/EC. Yet, there are a surprising number of companies that are not prepared and are likely to miss the deadline of May 25, 2018. Ready or not, changes must be made to ensure compliance.

    Audrey Vasina - 05.04.2018
  • webby awards, webbys, liveup, live up, CMOHF,

    Sagepath's LiveUp Program is a Webby Awards Honoree!

    We are thrilled to announce that Sagepath has been recognized as a 2018 Webby Award Honoree for our work on LiveUp, the inspirational program for teens created for the Congressional Medal of Honor Foundation.

    Mike Warin - 04.25.2018
  • client-side scripts, crownpeak, web content optimizer

    Redirecting Users Based on ZIP Code in Crownpeak

    When a client asked us to redirect users from a web page to a different web page dependent on their ZIP Code, Sagepath Software Developer Michael DeRosa leveraged Crownpeak's Web Content Optimizer feature to make it happen. Here's how. 

    Michael DeRosa - 04.24.2018
  • email campaigns,

    How Good Email Marketing Really Works

    Everyday,  emails flood your inbox from people trying to sell you stuff. Here's one simple way marketers can implement more effective email campaigns to a marketplace that is growing weary of being constantly marketed to.

    Haris Cajic - 04.17.2018
  • remarketing, retargeting

    Developing Effective Remarketing Strategies

    Websites selling online are facing a big problem: Fewer and fewer people are buying after their first visit to their site. Remarketing is one way businesses are getting back in front of their customers to increase conversion.

    Haris Cajic - 04.17.2018
  • digital transformation, single view of customer

    Embracing a Single View of the Customer to Drive Digital Transformation

    Companies are missing a golden opportunity to get to know their customers. A single view of the customer across all channels can create higher rates of customer engagement, retention, loyalty and advocacy.

    Eric Swanson - 04.11.2018
  • wireframes, UX design

    Creating Wireframes in the Real World

    Low-fidelity or high-fidelity wireframes? Axure or Sketch App? The tools and resources we use as UX Designers depend on the client, the project, and how the wireframes are being presented.

    Darcey Mullis - 04.04.2018
  • Adobe Summit 2018

    Sagepath's Top 5 Takeaways from Adobe Summit 2018

    The Adobe Summit 2018 is now history but if you didn't attend, we have you covered. Here are the Top 5 Takeaways you need from the world's largest digital conference.

    Kayla Amaral - 03.29.2018
  • automation testing, quality assurance, automation scripts, regression testing,

    When to Implement Automation Testing

    Automation testing is a powerful tool for executing tests in a predictable environment, so long as it's feasible and cost-effective to use. See when automation testing is a good idea, and check out Sagepath QA Analyst Keylin Price's recommendation after researching the best tool for his project.

    Keylin Price - 03.12.2018
  • Sagepath + Crownpeak Joint Webinar - 10 Best Practices for Successful Website Redesigns

    Overhauling an enterprise website presence is one of the most important projects you’ll embark on in your career as a global marketer. Your website is after all, the hub of your brand. It’s where you build relationships with your prospects and customers that ultimately drive revenue.

    Victoria Greendyke - 03.12.2018
  • Sitecore, authentication, Sitecore pipeline,

    Basic Authentication in Sitecore

    Enabling basic authentication in Sitecore is a simple task of enabling it in IIS. But what do you do when IIS does not allow for both forms authentication and basic authentication to be enabled at the same time? Click the link for my solution.

    Scott Reinhardt - 03.05.2018
  • Sitecore, FXM, query string, personalization

    Implementing Query String-Based Personalization Rules in FXM

    Using a generated script and your Sitecore instance, content can be added or replaced, click actions can be captured, and user interaction can be tracked on a separate site – whether it runs on Sitecore or not.

    Phillip Berglund - 02.26.2018
  • store of the future, shop in stores, shop online

    Building Experiences Now for The Store of the Future

    It's become essential for business-to-consumer brands to understand the consumer journeys of their key personas and build in-store experiences that match consumers' evolving purchasing needs and behaviors.

    Victoria Greendyke - 02.26.2018
  • Bodymovin, Bodymovin', animation, exporting animation,

    We Be Bodymovin'

    Animations bring life to design, but SVG animation, video and GIFs all have some form of limitation for quality, load times and development challenges. At Sagepath, we found a solution that satisfies designers, developers and the scope police.

    Lee Dennis - 02.21.2018
  • ADA, Americans with Disabilities Act, ADA compliance, ADA compliant forms

    3 Often-Missed Scenarios When Testing Forms for ADA

    Meeting minimum requirements for ADA compliance doesn't help users who depend on screen readers for content, especially when it comes to forms. Here are three easy above-and-beyond steps that can be taken to make forms more useful while reinforcing the intent of the ADA.

    Nadia Modrow - 02.14.2018
  • Augmented Reality, Digital Transformation Strategy, Customer Engagement

    Connected Reality

    See how Sagepath’s unique approach to augmented reality goes beyond the technology to create experiences that change consumer behavior and enhance brand affinity.

    Paul Collins - 02.05.2018
  • SEO, SEO strategy, SEO optimization, mobile optimization, website security, SEO best practices

    SEO Checklist for Brand New Websites

    How do new websites convince Google that this new site will provide a better experience for their users? Our lead SEO expert shares tips that can help you take on competitors who are firmly entrenched in search engine results pages.

    Haris Cajic - 02.05.2018
  • SEO tools, Spyfu, Semrush, Moz, Majestic, backlinks, competitor research, back links, SERP

    Powerful Features Offered by Your Favorite SEO Tools

    Hundreds of SEO tools are available, but which are worth your time? Our SEO expert shares some of the best and most useful features found in leading SEO tools.

    Haris Cajic - 01.31.2018
  • digital transformation, content management, CMS, ECM, network security

    Four Steps to Get Ready for Digital Transformation

    While true digital transformation often requires a period of planning, budgeting and consensus building, productive steps can still be taken during these planning stages so an infrastructure is already in place when it’s time to move from planning to implementation.

    Bruce White - 01.26.2018
  • keywords, keywords list, keyword strategy, seo optimization, website rankings

    Strategic Implications of Keyword Research

    Keyword lists are only as powerful as the strategy behind them. Learn how a strategic approach to filtering and implementing keywords on a site will take your SEO to the next level.

    Haris Cajic - 01.24.2018
  • Sagepath, Sagepath retrospective, Sagepath Summit, 2017 year in review,

    2017 Partner Events - A Year in Review

    Best. Year. Ever. See why 2017 was a watershed year for Sagepath, from our first Digital Summit to very special recognition by Gartner.

    Bruce White - 01.24.2018
  • sagepath, sagepath video, 2017 sagepath video,

    2017 Sagepath Culture Video

    Check out this short video we produced as a thank you to all the Sagepathers whose dedication and expertise took us to the next level in 2017 and you'll see why we say our house is a very, very, very fine house.

    Bruce White - 01.23.2018
  • content strategy, content strategy benefits, benefits of content strategy,

    Five Reasons Why Companies Need Content Strategy

    What a client sees as business problems are often actually content problems that can be solved by a sound content strategy. Yet it's not uncommon for companies to strike content strategy as a solution. Here are five things clients should know to grasp the full value content strategy can bring to their online marketing efforts.

    Bruce White - 01.19.2018
  • Google Data Studio, Google Sheets, dashboard, configuring charts

    Utilizing the Power of Google Sheets in Data Studio

    Data connectors such as Google Sheets allow you to organize much of your data in one place and use this data to power your dashboards. Learn how to set up and configure various types of charts in Data Studio and get them to display properly.

    Haris Cajic - 01.18.2018
  • strategy, Google analytics, social media, marketing strategy

    Analytics: Types of Data Points and How They Work Together

    The amount of data collected these days is unfathomable. In fact, there’s such an abundant amount of data collected that analysts have difficulty trying to determine what’s important.

    So how do you connect all of that information to give a holistic view into what’s happening? It could potentially take forever trying to connect certain data points; however, in order to be effective you need to focus on the key elements that you are trying to showcase.

    Sneh Parmar - 01.18.2018
  • strategy, SEO, search engine optimization, competitor analysis, keywords, keyword research, seo audit, on page seo, on-page seo

    SEO Audit 101

    An SEO audit is a procedure which documents a website’s performance based on a variety of factors. The overall goal is to identify and develop a strategy to tackle any SEO challenges the website faces.

    Haris Cajic - 01.11.2018
  • web accessibility, ADA compliance, web standards, Americans with Disabilities Act, ADA, W3C web content accessibility guidelines

    Web Accessibility Trends Part 3

    In Part 3 of our three-part review of web accessibility trends we share the four essential steps that can help ensure a smooth journey to ADA web compliance.

    Amanda Dunn - 01.09.2018
  • digital strategy, digital transformation, monetizing, digital, monetizing social, social channels, b2c, marketo, salesforce

    Monetizing Digital Channels

    During Sagepath’s 2017 Digital Summit, the topic of monetizing digital channels was explored in detail by experts from several large businesses currently undergoing digital transformation. Naturally, the topic of social channels was brought up. In particular, the difficulty of monetizing social was echoed several times. We all hear stories of the massive potential of these channels, but how exactly are businesses turning a profit on social?

    Haris Cajic - 01.08.2018
  • social media, social media marketing, monetization, social media roi, monetize social media, monetizing social media, small business social media, small business marketing

    3 Steps to Monetizing Social Channels - Step 3

    In Step 3 of our three-part series on Monetizing Social Channels, we focus on organizing and reporting data via our favorite tool: Google Data Studio.

    Shauna Robertson - 01.04.2018
  • strategy, marketing, marketing automation, crm, sales and marketing, email campaign, e-mail campagin, cms tools, crs tools

    Marketing Automation

    Marketing automation has become a popular phrase in today's digital marketing ecosystem. You may find yourself wondering, "Why is marketing automation even important?" or, perhaps more importantly, "What exactly IS marketing automation?"

    Brittney Scarlett - 01.03.2018
  • web accessibility, ADA compliance, web standards, Americans with Disabilities Act, ADA, W3C web content accessibility guidelines

    Web Accessibility Trends Part 2

    Welcome back to our 3-Part Web Accessibility series. In Part 1, we provided a brief overview of what Web Accessibility is and how it pertains to your organization. There is a lot of information out there that lists the standards and guidelines but it can be very hard to actually interpret what they mean and know how to enhance your site to meet the standards. Let us help break it down for you.

    Amanda Dunn - 12.29.2017
  • gifs, animated gifs, memes, gif, giphy, social,

    Why We Can't Get Enough of GIFs

    If pictures speak a thousand words, then GIFs are doing a lot of talking. 

    Brittany Hege - 12.22.2017
  • digital transformation, digital monetization; sagepath summit

    2017 Sagepath Digital Summit Debrief

    The Sagepath Digital Summit is an opportunity for digital leaders to come together to share and learn about upcoming trends in the industry.

    Victoria Greendyke - 11.21.2017
  • social media, social media marketing, monetization, social media roi, monetize social media, monetizing social media, small business social media, small business marketing

    3 Steps to Monetize Your Social Media Channel - Step 2

    If you’re like most businesses, you’ve probably spent a decent amount of money and resources on your social media presence. In this three-part Monetizing Your Social Media Channel series, we’ll walk you through how to use data to prove that Social works and, if used properly, can contribute to those dollars and cents. 

    Shauna Robertson - 11.03.2017
  • Sitecore, Sitecore Symposium, Sitecore Experience Platform 9, Sitecore Xconnect, Sitecore Cortex, Sitecore Experience Cloud

    Sitecore Symposium 2017 Recap

    What happened in Vegas isn't staying in Vegas. We're back from Sagepath Summit 2017 with exciting news about Sitecore's unveiling of the Experience Platform Version 9. Get a sneak peak at the new features and learn when we'll be moving customers to the expanded capabilities to be found in V9.1.

    Victoria Greendyke - 10.25.2017
  • ada, ada compliance, web accessibility, web standards, Americans with Disabilities Act, W3C web content accessibility guidelines

    Making Images Readable to Meet ADA Compliance

    Making images ADA-compliant to ensure digital information is accessible poses unique challenges to agencies. Here are a few extra steps developers can take to optimize websites and mobile apps to produce a more satisfying experience for those with sensory, physical or cognitive abilities.


    Aaron Smith - 10.19.2017
  • Sitecore

    Sitecore Throws XPathException When Trying to Load

    The site is down. It doesn’t matter which server you try, they all show the same error message: Expression must evaluate to a node-set. Logs don’t provide anything new, the site worked the night before, and no files have changed. Sagepath developer Justin Brown shares his solution.

    Justin Brown - 10.16.2017
  • web accessibility, ADA compliance, web standards, Americans with Disabilities Act, ADA, W3C web content accessibility guidelines

    Web Accessibility Trends 101: A 3-Part Series

    In this three-part series, we’ll demystify ADA compliance and explain the ins and outs of web accessibility to help you get started on the journey to ADA compliance.

    Amanda Dunn - 10.09.2017
  • sagepath digital summit, digital transformation, digital strategy, digital strategies, marketing technology, marketing technologies

    Sagepath Digital Summit 2017

    Join us on Wednesday, November 8th, 2017 for Sagepath’s annual Digital Summit where the topic will be Monetizing your Company’s Digital Footprint.

    Victoria Greendyke - 10.09.2017
  • digital monetization, e-commerce, omni channel marketing, marketing, online marketing, marketing strategies, omnichannel, cross channel marketing

    Digital Monetization: A Shaw Case Study

    Our work with Shaw Floors was rooted in driving incremental sales in Shaw locations by providing a lead generation mobile app called Floorvana. The Floorvana app was built to increase in-store sales via two methods.

    Victoria Greendyke - 10.09.2017
  • adobe target, sitecore, personalization

    Adobe Target vs Sitecore Personalization Live Debate

    Our first-ever meet-up debate takes a detailed look into Adobe Target vs. Sitecore Personalization. Join us on October 12, 2017, for a look at the nuts and bolts of Adobe Target vs. Sitecore.

    Sagepath - 10.05.2017
  • SageTalk, digital monetization, e-commerce, omni channel marketing, marketing, online marketing, marketing strategies, omnichannel, cross channel marketing

    SageTalk: Eric Swanson on Digital Monetization

    Sagepath Principal Eric Swanson shares insights into the keys for successful digital monetization.

    Sagepath - 09.27.2017
  • facebook likes, social campaigns, social marketing, page likes, social advertising

    A Frail Foundation - The Deceptive Nature of Cheap Facebook Likes

    Many businesses believe that a Facebook page needs to have hundreds of thousands of likes to seem legitimate. While this is somewhat true, the means by which page likes are acquired can compromise the integrity of future social campaigns on the platform. For the inexperienced social marketer, obtaining page likes for a fraction of a penny may look good on paper, but you will eventually pay the price.

    Haris Cajic - 09.25.2017
  • social media, social media marketing, monetization, social media roi, monetize social media, monetizing social media, small business social media, small business marketing

    3 Steps to Monetize Your Social Media Channel: Step 1

    If you’re like most businesses, you’ve probably spent a decent amount of money and resources on your social media presence. In this three-step Monetizing Your Social Media Channel series, we’ll walk you through how to use data to prove that Social works and, if used properly, can contribute to those dollars and cents.

    Shauna Robertson - 09.18.2017
  • sitecore, development, events, sitecore symposium

    Sitecore Symposium 2017

    Join us at the yearly Sitecore Symposium this October 16 - 19 to celebrate, network, and learn from marketing, strategy and development experts on how Sitecore is breaking down barriers to provide consumer-centric solutions that advance experiences across touchpoints.

    Sagepath - 08.31.2017
  • Development, User Experience, ux, content tree, content structure, cms, content management, content organization, tags, architecture

    Law & Order in an Enterprise CMS’s Content Structure: A 3-way Approach

    A CMS content tree can, depending on the client and website’s purpose, contain a large amount of data. Organizing how the content manager wants to work with the various aspects of their website at the very beginning of a project can save both time and money.

    Nadia Modrow - 08.24.2017
  • Strategy, SEO, Adwords, AdWords success, AdWords bidding, Google AdWords, quality score, managing keywords, Google Adwords campaign, profitable adwords campaign

    Turning Off Autopilot : Why You Need to Monitor Your Profitable AdWords Campaigns

    Even if you are seeing great results, there are always opportunities to optimize AdWords. Here are some of the most important areas of your AdWords campaigns you should be monitoring.

    Haris Cajic - 08.17.2017
  • strategy, marketing, back to school, back-to-school, bts, retail, shopping, bts marketing, back to school tips, online marketing, ecommerce strategies, back to school season

    Retail Marketing’s 2017 Holiday Readiness Assessment Guide

    To help your marketing organization get prepared, we've put together a few insider tips to help online e-commerce marketers get an increase of over 250% click-through on all seasonal promotions.

    Victoria Greendyke - 08.10.2017
  • AEM, adobe experience manager, adobe meetup, meet up, sagepath event, sagepath meetup

    5 Great Ideas from Sagepath's June 2017 AEM Meetup

    Explore five great ideas that came out of The Atlanta AEM Meetup group's Adobe Experience Manager (AEM) Component Showcase & Digital Asset Management (DAM) Implementation event at Sagepath headquarters on June 22, 2017.

    Connie Tran - 08.07.2017
  • design, web design, graphic design, zeplin, sketch, photoshop, photoshop pros and cons, sketch pros and cons, zeplin pros and cons, sketch vs photoshop, zeplin vs. photoshop

    Zeplin and Sketch Fly Far Above Photoshop

    Sketch may be a relative newcomer in image manipulation and design, but this software platform's support for vector graphics and text, well-designed interface, and product scalability is making it an increasingly popular choice for web development.

    Aaron Smith - 07.27.2017
  • development, AEM, adobe experience manager, aem query builder

    Understanding Groups in AEM Query Builder

    AEM Query Builder features groups, which are needed in order to create complex xpath expressions.

    Haris Cajic - 07.21.2017
  • development, CrownPeak, software, CrownPeak templates, CrownPeak panels

    Do Not Repeat Yourself

    One of the main principles of software development is “Don’t Repeat Yourself,” or DRY.  Yet when working with CrownPeak, many people will consistently repeat the boilerplate in their input templates.

    Sean McKaharay - 07.13.2017
  • scrum, iterations, strategy, agile, software, development

    8 Reasons Why Hardening Sprints Are Truly Necessary

    What happens when release constraints, system failures and other dependencies make on-time, finished delivery impossible? That’s when you insert your hardening sprint.

    Brittney Scarlett - 07.06.2017
  • strategy, adwords, marketing, pay-per-click, pay per click, ppc campaigns, cost-per-click, cpc, conversion

    Common AdWords Mistakes That Can Hold Back Campaigns

    The question clients ask when I conduct an audit of Google AdWords pay-per-click campaigns is the same each time: “Why are our campaigns failing?” The answer can mean tens or hundreds of thousands of dollars wasted or gained each month. The solution to this problem, as it turns out, is usually very simple and grounded in some standard marketing practices.

    Haris Cajic - 07.05.2017
  • strategy, personalization, eCommerce, personalization, loyalty programs, consumer profile, data, permission-based marketing

    Hyper-personalization Demystified for Retail Brands

    Hyper-personalization is known to increase e-commerce conversions by over 300%. No wonder, then, that it’s a trending topic in the retail industry.  But what is hyper-personalization and how do we implement its strategies?

    Victoria Greendyke - 06.30.2017
  • strategy, UX, user experience, discovery, discovery sessions, successful discovery sessions, productive discovery sessions

    Preparing Clients for Discovery Sessions

    The goal of a discovery session at the outset of any project is to set a foundation that ultimately leads to a path to success. Learn how you can help your client make this valuable session as productive as possible.

    Heather Buchanan - 06.28.2017
  • marketing strategy, eCommerce, e-commerce, digital marketing, analytics

    Sagepath's 5-Step Retailer e-Commerce Tool Kit

    Sagepath’s five-step e-commerce toolkit provides our clients with the foundation for proven success.

    Victoria Greendyke - 06.23.2017
  • design, advertising, collaboration, copywriter, art director, bernbach

    Mad Men Meets the Data Analyst

    By pairing creative minds and encouraging collaboration, DDB's Bill Bernbach changed advertising forever.

    Bret Gunter - 06.15.2017
  • strategy, Sitecore, customer experience, marketing automation, personalization, e-commerce, ecommerce, subscription, cross-selling

    Humanize e-Commerce to Increase Revenue by 250%

    With an increasingly younger target audience and ever-evolving retail landscape, BIC challenged Sagepath to rethink its eCommerce approach and breathe new life into its online experience to drive brand awareness and increase sales by reimagining and personalizing each customer's purchase experience.

    Victoria Greendyke - 06.12.2017
  • strategy, software development life cycle, agile methodology, project management, waterfall

    Waterfall vs Agile: Creating a Hybrid That Works

    The two most common and popular models to manage the software development cycle lifecycle are Waterfall and Agile.  Project Managers need a methodology to keep their SDLC project moving forward and on track. But which process is best for managing software development life cycles? We suggest a blend that brings out the best strengths in both.

    Jessica Damato - 06.02.2017
  • development, AEM, Adobe Experience Manager, acs common node, aem tabbed panel

    ACS Common Node Store Multifield with a Tabbed Panel Not Saving Fields

    We encountered a problem in Adobe Experience Manager (AEM) where the ACS Common Node Store Multifield with a tabbed panel was not saving fields inside the tabbed panel. Here's the solution we came up with.

    Scott Reinhardt - 05.25.2017
  • strategy, scrum, agile, iterations, sprints, sizing

    Just A Small Tweak

    Decreased time to market, increased customer satisfaction and stronger team morale are some of the benefits your projects may start experiencing by adopting scrum methodology.

    Brittney Scarlett - 05.23.2017
  • Development, AEM, adobe enterprise manager, page-based development, component-based development

    Thinking in Components - Better from Front to Back

    The increasingly widespread practice of component-based development across teams helps ease the transition of code between development specialties, previously one of the most challenging and time-consuming tasks in a development life cycle. By rethinking the way that front-end development teams work, we can help increase developer productivity, ease unit testing and debugging, and substantially reduce impact on timelines and budgets.

    Aaron Smith - 05.18.2017
  • development, AEM, adobe enterprise manager, page templates, multi-sites, multi sites, multi-site implementations, site development

    Five Best Practices for Successful AEM Multi-site Implementations

    Our client purchased Adobe Experience Manager (AEM) with the goal of bringing hundreds of retail, residential and microsites into AEM. See how these five lessons we learned along the way can help you create new sites that go live in a matter hours.

    Kayla Amaral - 05.12.2017
  • seo, direct traffic, direct vs organic, organic traffic, search traffic, seo traffic

    The Curious Case of the Missing Direct Traffic

    A little while ago, a client pointed out that the traffic to their blog had dropped significantly since launching a new site in September of 2016. The initial thought was that maybe something in the new site design had a negative impact on SEO. We decided to do a little investigating.

    Haris Cajic - 05.04.2017
  • strategy, SEO, backlinks, backlinking methods, backlinking strategies, effective link building strategies, linkbuilding strategy, linkbuilding techniques

    What One Month of Effective Link Building Looks Like

    Google has made no secret of the value backlinks provide to websites trying to rank higher on the search engine. If you can implement a strategy for consistently acquiring relevant, authoritative backlinks to your site, you will see similar results to the ones I’m about to show.

    Haris Cajic - 04.26.2017
  • development, sitecore, sitecore linkmanager, sitecore linkprovider, sitecore custom urls

    Sitecore Custom Friendly URLs with LinkManager

    Learn how to implement a custom LinkManager in Sitecore without breaking any functionality.

    Justin Brown - 04.19.2017
  • local seo, local search, landing pages, seo landing pages, search engine optimization, business locations, local business, small business

    Crafting SEO-Optimized Location Pages in 2017 — The Complete Beginner-to-Expert Guide

    Businesses with brick-and-mortar stores or those targeting specific locations must provide discrete, optimized location pages to truly maximize their visibility for local searches.

    Haris Cajic - 04.06.2017
  • strategy, personas, UX, Sitecore, conversion optimization, ecommerce, personalization

    Improve UX and Drive Conversion with Personalization

    Brands now have access to technology that makes every customer feel special but while there are many components available for personalized consumer experiences, many brands struggle with implementing this personalization on their sites.

    Sneh Parmar - 03.30.2017
  • development, sitecore, sitecore field access rights, sitecore security

    Tips for Implementing and Customizing Security in Sitecore

    In a recent project, I was asked to implement a feature I had not worked with before—field access rights. As with many things in Sitecore, access rights are typically easy to implement. If you’ve worked with any requirements around security in Sitecore...

    Phillip Berglund - 03.23.2017
  • Development, AEM, adobe experience manager, aem tabs container

    Fix for a Bug in the Tabs Container

    On the surface, the business requirement appeared simple: In Adobe Enterprise Manager (AEM), reorganize the properties in the dialog box into sub-categories. In execution, however, this proved to not be so simple, due to a bug in Adobe Enterprise Manager (AEM).

    Scott Reinhardt - 03.16.2017
  • strategy, social media, social media strategies, marketing strategies, social media marketing, social media metrics, social media analytics

    Social Media in the New World

    Is your brand struggling to be heard in a noisy digital space? At Sagepath, we evaluate your brand’s core, your business’s unique influences, and apply creative concepts to these objectives to develop effective social media strategies. While a strategy and plan are two important factors in achieving social media success, it is vital to understand that not every post will drive high engagement rates, an outpouring of website traffic, or convert to sales.

    Purvi Patel - 03.16.2017
  • development, AEM, adobe experience manager, aem cinemagraphs

    Let's Get Giffy

    The weekly status call with the client was going great. No new bugs were reported, and we were just wrapping things up when the client said, “Oh, one last thing—our content author reported that cinemagraphs aren’t working in the custom hero carousel. Do you guys have any ideas?”

    Kayla Amaral - 03.13.2017
  • Development, AEM, adobe experience manager, image rendition, thumbnail

    Custom Thumbnail Servlet

    What image rendition should I use? AEM has a workflow that will create all kinds of renditions depending on how you want to work with your original image. AEM has a ThumbnailServlet. Now given that information, we have created a better more extensible servlet that can be customized any way you like it.

    Sean McKaharay - 03.13.2017
  • development, AEM, thumbnail, servlet, adobe experience manager, digital assest management, dam

    Cracking the Code on Adobe Experience Manager’s Thumbnail Servlet. Literally.

    The website launch wasn’t going so well. After months of development, the custom website our developers had built in Adobe Experience Manager (AEM) was ready to launch. But as the DNS swing took place and our AEM team waited for the DNS to flush on their workstations, the site that had loaded in milliseconds the day before was now taking 5+ seconds to load. A Google PageSpeed test confirmed the team’s fear—custom components built into the site were pulling large images uploaded by the content authors.

    Kayla Amaral - 03.13.2017
  • Development, AEM, adobe experience manager, thumbnail servlet, cms

    Lessons from the AEM School of Hard Knocks

    There are a lot of AEM configurators, but not many true AEM developers. Ask an AEM configurator what a thumbnail servlet is and they probably won't know, whereas an AEM developer will know what a thumbnail servlet is and how it is used. So if you're planning on building out a site in AEM, there are some lessons I’ve learned that you may want to take into consideration. 

    Sean McKaharay - 02.28.2017
  • development, SQL

    SQL Server - XML Query

    This is how you can query an XML field in SQL Server.

    Mike Matthes - 08.29.2016
  • development, sitecore, sitecore analytics, sitecore reporting database

    Sitecore 8 Analytics Reports are Empty

    This article explains how to fix the issue where the Sitecore Analytics reports are empty.

    Mike Matthes - 06.17.2016
  • development, Sitecore, personalization

    Using Personalization To Reorder Content

    Sitecore personalization provides out-of-the-box functionality to use a different datasource or a different component based on personalization rules.  This post will show how to extend that functionality to reorder a datasource using personalization rules.

    Mike Vallotton - 04.07.2016
  • Development, eCommerce, Sitecore

    Sitecore/uCommerce Review

    uCommerce is a .NET based ecommerce system seamlessly integrated with the enterprise class Content Management System Sitecore, giving you the best of both worlds.

    Sean McKaharay - 02.24.2016
  • development, Sitecore

    Missing Method when using Web Forms For Marketers (WFFM 8) with Sitecore 8

    Missing Method when using WFFM with Sitecore 8
    Missing method: System. Web. WebPages. BuildManagerWrapper. IsNonUpdateablePrecompiledApp

    Mike Matthes - 02.05.2016
  • development, Sitecore, xpath queries, xpath tester,

    XPath Tester

    Test your xpath queries from Sitecore admin

    Mike Matthes - 12.01.2015
  • development, Sitecore, Sitecore scaling guide

    Failed to Truncate the Automation State Aggregation Trail Table

    Hotfix for ERROR Failed to truncate the automation state aggregation trail table.

    Justin Brown - 10.27.2015
  • development, eCommerce, Sitecore

    uCommerce Store Bug

    Explanation of uCommerce bug when all stores removed

    Phillip Berglund - 10.07.2015
  • development, sitecore, sitecore media library

    Media Library Will Not Unpack Zip Archives

    Sitecore 8's Media Library has bug and will not unpack zip archives. Here's a quick fix.

    Justin Brown - 09.12.2015
  • Development

    Extend xBlog Search

    xBlog does a good job searching within each blog, but there is a issue with searching across all blogs. What if i want to find all blog post with a certain search criteria?

    Sean McKaharay - 08.14.2015
  • development, Sitecore, visual studio, sitecore search api

    Sitecore 8 Basic Search

    The Sitecore search API has a lot of functionality, but it's not completely clear on how to get started. Here is the most basic example.

    Mike Matthes - 07.15.2015
  • Development, Sitecore

    Dynamic In-Page Navigation

    Learn how to implement dynamic in-page navigation that can easily be edited in the Experience Editor using only a few simple components.

    Justin Brown - 07.14.2015
  • Development, Bootstrap, Sitecore

    Bugs With Bootstrap and Sitecore 8

    If you are the type of developer that builds for Experience Editor first and you are implementing a Twitter Bootstrap solution you will know that there are some CSS conflicts and issues in the Experience Editor. These issues don't change the functionality, but they are annoying and create a bad user experience.

    Sean McKaharay - 07.13.2015
  • development, Sitecore, MVC

    ViewBag not defined

    A simple fix if you encounter the bug: ''The name ViewBag does not exist in the current context''.

    Mike Matthes - 06.30.2015
  • development, sitecore, visual studio, mvc

    Sitecore 8.x MVC Version Conflicts

    Sitecore 8 (Sitecore 8.0 rev. 141212.zip) ships with MVC version 5.1.0. If you create a new Visual Studio solution and download MVC from NuGet, you’ll have version 5.2.3 installed. Once you copy your dll into the Sitecore bin directory, you’ll get an error.

    Mike Matthes - 06.27.2015