• strategy, Google analytics, social media, marketing strategy

    Analytics: Types of Data Points and How They Work Together

    The amount of data collected these days is unfathomable. In fact, there’s such an abundant amount of data collected that analysts have difficulty trying to determine what’s important.

    So how do you connect all of that information to give a holistic view into what’s happening? It could potentially take forever trying to connect certain data points; however, in order to be effective you need to focus on the key elements that you are trying to showcase.

    Sneh Parmar - 01.18.2018
  • strategy, SEO, search engine optimization, competitor analysis, keywords, keyword research, seo audit, on page seo, on-page seo

    SEO Audit 101

    An SEO audit is a procedure which documents a website’s performance based on a variety of factors. The overall goal is to identify and develop a strategy to tackle any SEO challenges the website faces.

    Haris Cajic - 01.11.2018
  • web accessibility, ADA compliance, web standards, Americans with Disabilities Act, ADA, W3C web content accessibility guidelines

    Web Accessibility Trends Part 3

    In Part 3 of our three-part review of web accessibility trends we share the four essential steps that can help ensure a smooth journey to ADA web compliance.

    Amanda Dunn - 01.09.2018
  • digital strategy, digital transformation, monetizing, digital, monetizing social, social channels, b2c, marketo, salesforce

    Monetizing Digital Channels

    During Sagepath’s 2017 Digital Summit, the topic of monetizing digital channels was explored in detail by experts from several large businesses currently undergoing digital transformation. Naturally, the topic of social channels was brought up. In particular, the difficulty of monetizing social was echoed several times. We all hear stories of the massive potential of these channels, but how exactly are businesses turning a profit on social?

    Haris Cajic - 01.08.2018
  • social media, social media marketing, monetization, social media roi, monetize social media, monetizing social media, small business social media, small business marketing

    3 Steps to Monetizing Social Channels - Part 3

    In Part 3 of our three-part series on Monetizing Social Channels, we focus on organizing and reporting data via our favorite tool: Google Data Studio.

    Shauna Robertson - 01.04.2018
  • strategy, marketing, marketing automation, crm, sales and marketing, email campaign, e-mail campagin, cms tools, crs tools

    Marketing Automation

    Marketing automation has become a popular phrase in today's digital marketing ecosystem. You may find yourself wondering, "Why is marketing automation even important?" or, perhaps more importantly, "What exactly IS marketing automation?"

    Brittney Scarlett - 01.03.2018
  • web accessibility, ADA compliance, web standards, Americans with Disabilities Act, ADA, W3C web content accessibility guidelines

    Web Accessibility Trends Part 2

    Welcome back to our 3-Part Web Accessibility series. In Part 1, we provided a brief overview of what Web Accessibility is and how it pertains to your organization. There is a lot of information out there that lists the standards and guidelines but it can be very hard to actually interpret what they mean and know how to enhance your site to meet the standards. Let us help break it down for you.

    Amanda Dunn - 12.29.2017
  • gifs, animated gifs, memes, gif, giphy, social,

    Why We Can't Get Enough of GIFs

    If pictures speak a thousand words, then GIFs are doing a lot of talking. 

    Brittany Hege - 12.22.2017
  • digital transformation, digital monetization; sagepath summit

    2017 Sagepath Digital Summit Debrief

    The Sagepath Digital Summit is an opportunity for digital leaders to come together to share and learn about upcoming trends in the industry.

    Victoria Greendyke - 11.21.2017
  • social media, social media marketing, monetization, social media roi, monetize social media, monetizing social media, small business social media, small business marketing

    3 Steps to Monetize Your Social Media Channel - Part 2

    If you’re like most businesses, you’ve probably spent a decent amount of money and resources on your social media presence. In this three-part Monetizing Your Social Media Channel series, we’ll walk you through how to use data to prove that Social works and, if used properly, can contribute to those dollars and cents. 

    Shauna Robertson - 11.03.2017
  • Sitecore, Sitecore Symposium, Sitecore Experience Platform 9, Sitecore Xconnect, Sitecore Cortex, Sitecore Experience Cloud

    Sitecore Symposium 2017 Recap

    What happened in Vegas isn't staying in Vegas. We're back from Sagepath Summit 2017 with exciting news about Sitecore's unveiling of the Experience Platform Version 9. Get a sneak peak at the new features and learn when we'll be moving customers to the expanded capabilities to be found in V9.1.

    Victoria Greendyke - 10.25.2017
  • ada, ada compliance, web accessibility, web standards, Americans with Disabilities Act, W3C web content accessibility guidelines

    Making Images Readable to Meet ADA Compliance

    Making images ADA-compliant to ensure digital information is accessible poses unique challenges to agencies. Here are a few extra steps developers can take to optimize websites and mobile apps to produce a more satisfying experience for those with sensory, physical or cognitive abilities.

    Aaron Smith - 10.19.2017
  • Sitecore

    Sitecore Throws XPathException When Trying to Load

    The site is down. It doesn’t matter which server you try, they all show the same error message: Expression must evaluate to a node-set. Logs don’t provide anything new, the site worked the night before, and no files have changed. Sagepath developer Justin Brown shares his solution.

    Justin Brown - 10.16.2017
  • web accessibility, ADA compliance, web standards, Americans with Disabilities Act, ADA, W3C web content accessibility guidelines

    Web Accessibility Trends 101: A 3-Part Series

    In this three-part series, we’ll demystify ADA compliance and explain the ins and outs of web accessibility to help you get started on the journey to ADA compliance.

    Amanda Dunn - 10.09.2017
  • sagepath digital summit, digital transformation, digital strategy, digital strategies, marketing technology, marketing technologies

    Sagepath Digital Summit 2017

    Join us on Wednesday, November 8th, 2017 for Sagepath’s annual Digital Summit where the topic will be Monetizing your Company’s Digital Footprint.

    Victoria Greendyke - 10.09.2017
  • digital monetization, e-commerce, omni channel marketing, marketing, online marketing, marketing strategies, omnichannel, cross channel marketing

    Digital Monetization: A Shaw Case Study

    Our work with Shaw Floors was rooted in driving incremental sales in Shaw locations by providing a lead generation mobile app called Floorvana. The Floorvana app was built to increase in-store sales via two methods.

    Victoria Greendyke - 10.09.2017
  • adobe target, sitecore, personalization

    Adobe Target vs Sitecore Personalization Live Debate

    Our first-ever meet-up debate takes a detailed look into Adobe Target vs. Sitecore Personalization. Join us on October 12, 2017, for a look at the nuts and bolts of Adobe Target vs. Sitecore.

    Sagepath - 10.05.2017
  • SageTalk, digital monetization, e-commerce, omni channel marketing, marketing, online marketing, marketing strategies, omnichannel, cross channel marketing

    SageTalk: Eric Swanson on Digital Monetization

    Sagepath Principal Eric Swanson shares insights into the keys for successful digital monetization.

    Sagepath - 09.27.2017
  • facebook likes, social campaigns, social marketing, page likes, social advertising

    A Frail Foundation - The Deceptive Nature of Cheap Facebook Likes

    Many businesses believe that a Facebook page needs to have hundreds of thousands of likes to seem legitimate. While this is somewhat true, the means by which page likes are acquired can compromise the integrity of future social campaigns on the platform. For the inexperienced social marketer, obtaining page likes for a fraction of a penny may look good on paper, but you will eventually pay the price.

    Haris Cajic - 09.25.2017
  • social media, social media marketing, monetization, social media roi, monetize social media, monetizing social media, small business social media, small business marketing

    3 Steps to Monetize Your Social Media Channel

    If you’re like most businesses, you’ve probably spent a decent amount of money and resources on your social media presence. In this three-part Monetizing Your Social Media Channel series, we’ll walk you through how to use data to prove that Social works and, if used properly, can contribute to those dollars and cents.

    Shauna Robertson - 09.18.2017
  • sitecore, development, events, sitecore symposium

    Sitecore Symposium 2017

    Join us at the yearly Sitecore Symposium this October 16 - 19 to celebrate, network, and learn from marketing, strategy and development experts on how Sitecore is breaking down barriers to provide consumer-centric solutions that advance experiences across touchpoints.

    Sagepath - 08.31.2017
  • Development, User Experience, ux, content tree, content structure, cms, content management, content organization, tags, architecture

    Law & Order in an Enterprise CMS’s Content Structure: A 3-way Approach

    A CMS content tree can, depending on the client and website’s purpose, contain a large amount of data. Organizing how the content manager wants to work with the various aspects of their website at the very beginning of a project can save both time and money.

    Nadia Modrow - 08.24.2017
  • Strategy, SEO, Adwords, AdWords success, AdWords bidding, Google AdWords, quality score, managing keywords, Google Adwords campaign, profitable adwords campaign

    Turning Off Autopilot : Why You Need to Monitor Your Profitable AdWords Campaigns

    Even if you are seeing great results, there are always opportunities to optimize AdWords. Here are some of the most important areas of your AdWords campaigns you should be monitoring.

    Haris Cajic - 08.17.2017
  • strategy, marketing, back to school, back-to-school, bts, retail, shopping, bts marketing, back to school tips, online marketing, ecommerce strategies, back to school season

    Retail Marketing’s 2017 Holiday Readiness Assessment Guide

    To help your marketing organization get prepared, we've put together a few insider tips to help online e-commerce marketers get an increase of over 250% click-through on all seasonal promotions.

    Victoria Greendyke - 08.10.2017
  • AEM, adobe experience manager, adobe meetup, meet up, sagepath event, sagepath meetup

    5 Great Ideas from Sagepath's June 2017 AEM Meetup

    Explore five great ideas that came out of The Atlanta AEM Meetup group's Adobe Experience Manager (AEM) Component Showcase & Digital Asset Management (DAM) Implementation event at Sagepath headquarters on June 22, 2017.

    Connie Tran - 08.07.2017
  • design, web design, graphic design, zeplin, sketch, photoshop, photoshop pros and cons, sketch pros and cons, zeplin pros and cons, sketch vs photoshop, zeplin vs. photoshop

    Zeplin and Sketch Fly Far Above Photoshop

    Sketch may be a relative newcomer in image manipulation and design, but this software platform's support for vector graphics and text, well-designed interface, and product scalability is making it an increasingly popular choice for web development.

    Aaron Smith - 07.27.2017
  • development, AEM, adobe experience manager, aem query builder

    Understanding Groups in AEM Query Builder

    AEM Query Builder features groups, which are needed in order to create complex xpath expressions.

    Haris Cajic - 07.21.2017
  • development, CrownPeak, software, CrownPeak templates, CrownPeak panels

    Do Not Repeat Yourself

    One of the main principles of software development is “Don’t Repeat Yourself,” or DRY.  Yet when working with CrownPeak, many people will consistently repeat the boilerplate in their input templates.

    Sean McKaharay - 07.13.2017
  • scrum, iterations, strategy, agile, software, development

    8 Reasons Why Hardening Sprints Are Truly Necessary

    What happens when release constraints, system failures and other dependencies make on-time, finished delivery impossible? That’s when you insert your hardening sprint.

    Brittney Scarlett - 07.06.2017
  • strategy, adwords, marketing, pay-per-click, pay per click, ppc campaigns, cost-per-click, cpc, conversion

    Common AdWords Mistakes That Can Hold Back Campaigns

    The question clients ask when I conduct an audit of Google AdWords pay-per-click campaigns is the same each time: “Why are our campaigns failing?” The answer can mean tens or hundreds of thousands of dollars wasted or gained each month. The solution to this problem, as it turns out, is usually very simple and grounded in some standard marketing practices.

    Haris Cajic - 07.05.2017
  • strategy, personalization, eCommerce, personalization, loyalty programs, consumer profile, data, permission-based marketing

    Hyper-personalization Demystified for Retail Brands

    Hyper-personalization is known to increase e-commerce conversions by over 300%. No wonder, then, that it’s a trending topic in the retail industry.  But what is hyper-personalization and how do we implement its strategies?

    Victoria Greendyke - 06.30.2017
  • strategy, UX, user experience, discovery, discovery sessions, successful discovery sessions, productive discovery sessions

    Preparing Clients for Discovery Sessions

    The goal of a discovery session at the outset of any project is to set a foundation that ultimately leads to a path to success. Learn how you can help your client make this valuable session as productive as possible.

    Heather Buchanan - 06.28.2017
  • marketing strategy, eCommerce, e-commerce, digital marketing, analytics

    Sagepath's 5-Step Retailer e-Commerce Tool Kit

    Sagepath’s five-step e-commerce toolkit provides our clients with the foundation for proven success.

    Victoria Greendyke - 06.23.2017
  • design, advertising, collaboration, copywriter, art director, bernbach

    Mad Men Meets the Data Analyst

    By pairing creative minds and encouraging collaboration, DDB's Bill Bernbach changed advertising forever.

    Bret Gunter - 06.15.2017
  • strategy, Sitecore, customer experience, marketing automation, personalization, e-commerce, ecommerce, subscription, cross-selling

    Humanize e-Commerce to Increase Revenue by 250%

    With an increasingly younger target audience and ever-evolving retail landscape, BIC challenged Sagepath to rethink its eCommerce approach and breathe new life into its online experience to drive brand awareness and increase sales by reimagining and personalizing each customer's purchase experience.

    Victoria Greendyke - 06.12.2017
  • strategy, software development life cycle, agile methodology, project management, waterfall

    Waterfall vs Agile: Creating a Hybrid That Works

    The two most common and popular models to manage the software development cycle lifecycle are Waterfall and Agile.  Project Managers need a methodology to keep their SDLC project moving forward and on track. But which process is best for managing software development life cycles? We suggest a blend that brings out the best strengths in both.

    Jessica Damato - 06.02.2017
  • development, AEM, Adobe Experience Manager, acs common node, aem tabbed panel

    ACS Common Node Store Multifield with a Tabbed Panel Not Saving Fields

    We encountered a problem in Adobe Experience Manager (AEM) where the ACS Common Node Store Multifield with a tabbed panel was not saving fields inside the tabbed panel. Here's the solution we came up with.

    Scott Reinhardt - 05.25.2017
  • strategy, scrum, agile, iterations, sprints, sizing

    Just A Small Tweak

    Decreased time to market, increased customer satisfaction and stronger team morale are some of the benefits your projects may start experiencing by adopting scrum methodology.

    Brittney Scarlett - 05.23.2017
  • Development, AEM, adobe enterprise manager, page-based development, component-based development

    Thinking in Components - Better from Front to Back

    The increasingly widespread practice of component-based development across teams helps ease the transition of code between development specialties, previously one of the most challenging and time-consuming tasks in a development life cycle. By rethinking the way that front-end development teams work, we can help increase developer productivity, ease unit testing and debugging, and substantially reduce impact on timelines and budgets.

    Aaron Smith - 05.18.2017
  • development, AEM, adobe enterprise manager, page templates, multi-sites, multi sites, multi-site implementations, site development

    Five Best Practices for Successful AEM Multi-site Implementations

    Our client purchased Adobe Experience Manager (AEM) with the goal of bringing hundreds of retail, residential and microsites into AEM. See how these five lessons we learned along the way can help you create new sites that go live in a matter hours.

    Kayla Amaral - 05.12.2017
  • seo, direct traffic, direct vs organic, organic traffic, search traffic, seo traffic

    The Curious Case of the Missing Direct Traffic

    A little while ago, a client pointed out that the traffic to their blog had dropped significantly since launching a new site in September of 2016. The initial thought was that maybe something in the new site design had a negative impact on SEO. We decided to do a little investigating.

    Haris Cajic - 05.04.2017
  • strategy, SEO, backlinks, backlinking methods, backlinking strategies, effective link building strategies, linkbuilding strategy, linkbuilding techniques

    What One Month of Effective Link Building Looks Like

    Google has made no secret of the value backlinks provide to websites trying to rank higher on the search engine. If you can implement a strategy for consistently acquiring relevant, authoritative backlinks to your site, you will see similar results to the ones I’m about to show.

    Haris Cajic - 04.26.2017
  • development, sitecore, sitecore linkmanager, sitecore linkprovider, sitecore custom urls

    Sitecore Custom Friendly URLs with LinkManager

    Learn how to implement a custom LinkManager in Sitecore without breaking any functionality.

    Justin Brown - 04.19.2017
  • local seo, local search, landing pages, seo landing pages, search engine optimization, business locations, local business, small business

    Crafting SEO-Optimized Location Pages in 2017 — The Complete Beginner-to-Expert Guide

    Businesses with brick-and-mortar stores or those targeting specific locations must provide discrete, optimized location pages to truly maximize their visibility for local searches.

    Haris Cajic - 04.06.2017
  • strategy, personas, UX, Sitecore, conversion optimization, ecommerce, personalization

    Improve UX and Drive Conversion with Personalization

    Brands now have access to technology that makes every customer feel special but while there are many components available for personalized consumer experiences, many brands struggle with implementing this personalization on their sites.

    Sneh Parmar - 03.30.2017
  • development, sitecore, sitecore field access rights, sitecore security

    Tips for Implementing and Customizing Security in Sitecore

    In a recent project, I was asked to implement a feature I had not worked with before—field access rights. As with many things in Sitecore, access rights are typically easy to implement. If you’ve worked with any requirements around security in Sitecore...

    Phillip Berglund - 03.23.2017
  • Development, AEM, adobe experience manager, aem tabs container

    Fix for a Bug in the Tabs Container

    On the surface, the business requirement appeared simple: In Adobe Enterprise Manager (AEM), reorganize the properties in the dialog box into sub-categories. In execution, however, this proved to not be so simple, due to a bug in Adobe Enterprise Manager (AEM).

    Scott Reinhardt - 03.16.2017
  • strategy, social media, social media strategies, marketing strategies, social media marketing, social media metrics, social media analytics

    Social Media in the New World

    Is your brand struggling to be heard in a noisy digital space? At Sagepath, we evaluate your brand’s core, your business’s unique influences, and apply creative concepts to these objectives to develop effective social media strategies. While a strategy and plan are two important factors in achieving social media success, it is vital to understand that not every post will drive high engagement rates, an outpouring of website traffic, or convert to sales.

    Purvi Patel - 03.16.2017
  • development, AEM, adobe experience manager, aem cinemagraphs

    Let's Get Giffy

    The weekly status call with the client was going great. No new bugs were reported, and we were just wrapping things up when the client said, “Oh, one last thing—our content author reported that cinemagraphs aren’t working in the custom hero carousel. Do you guys have any ideas?”

    Kayla Amaral - 03.13.2017
  • Development, AEM, adobe experience manager, image rendition, thumbnail

    Custom Thumbnail Servlet

    What image rendition should I use? AEM has a workflow that will create all kinds of renditions depending on how you want to work with your original image. AEM has a ThumbnailServlet. Now given that information, we have created a better more extensible servlet that can be customized any way you like it.

    Sean McKaharay - 03.13.2017
  • development, AEM, thumbnail, servlet, adobe experience manager, digital assest management, dam

    Cracking the Code on Adobe Experience Manager’s Thumbnail Servlet. Literally.

    The website launch wasn’t going so well. After months of development, the custom website our developers had built in Adobe Experience Manager (AEM) was ready to launch. But as the DNS swing took place and our AEM team waited for the DNS to flush on their workstations, the site that had loaded in milliseconds the day before was now taking 5+ seconds to load. A Google PageSpeed test confirmed the team’s fear—custom components built into the site were pulling large images uploaded by the content authors.

    Kayla Amaral - 03.13.2017
  • Development, AEM, adobe experience manager, thumbnail servlet, cms

    Lessons from the AEM School of Hard Knocks

    There are a lot of AEM configurators, but not many true AEM developers. Ask an AEM configurator what a thumbnail servlet is and they probably won't know, whereas an AEM developer will know what a thumbnail servlet is and how it is used. So if you're planning on building out a site in AEM, there are some lessons I’ve learned that you may want to take into consideration. 

    Sean McKaharay - 02.28.2017
  • development, SQL

    SQL Server - XML Query

    This is how you can query an XML field in SQL Server.

    Mike Matthes - 08.29.2016
  • development, sitecore, sitecore analytics, sitecore reporting database

    Sitecore 8 Analytics Reports are Empty

    This article explains how to fix the issue where the Sitecore Analytics reports are empty.

    Mike Matthes - 06.17.2016
  • development, Sitecore, personalization

    Using Personalization To Reorder Content

    Sitecore personalization provides out-of-the-box functionality to use a different datasource or a different component based on personalization rules.  This post will show how to extend that functionality to reorder a datasource using personalization rules.

    Mike Vallotton - 04.07.2016
  • Development, eCommerce, Sitecore

    Sitecore/uCommerce Review

    uCommerce is a .NET based ecommerce system seamlessly integrated with the enterprise class Content Management System Sitecore, giving you the best of both worlds.

    Sean McKaharay - 02.24.2016
  • development, Sitecore

    Missing Method when using Web Forms For Marketers (WFFM 8) with Sitecore 8

    Missing Method when using WFFM with Sitecore 8
    Missing method: System. Web. WebPages. BuildManagerWrapper. IsNonUpdateablePrecompiledApp

    Mike Matthes - 02.05.2016
  • development, Sitecore, xpath queries, xpath tester,

    XPath Tester

    Test your xpath queries from Sitecore admin

    Mike Matthes - 12.01.2015
  • development, Sitecore, Sitecore scaling guide

    Failed to Truncate the Automation State Aggregation Trail Table

    Hotfix for ERROR Failed to truncate the automation state aggregation trail table.

    Justin Brown - 10.27.2015
  • development, eCommerce, Sitecore

    uCommerce Store Bug

    Explanation of uCommerce bug when all stores removed

    Phillip Berglund - 10.07.2015
  • development, sitecore, sitecore media library

    Media Library Will Not Unpack Zip Archives

    Sitecore 8's Media Library has bug and will not unpack zip archives. Here's a quick fix.

    Justin Brown - 09.12.2015
  • Development

    Extend xBlog Search

    xBlog does a good job searching within each blog, but there is a issue with searching across all blogs. What if i want to find all blog post with a certain search criteria?

    Sean McKaharay - 08.14.2015
  • development, Sitecore, visual studio, sitecore search api

    Sitecore 8 Basic Search

    The Sitecore search API has a lot of functionality, but it's not completely clear on how to get started. Here is the most basic example.

    Mike Matthes - 07.15.2015
  • Development, Sitecore

    Dynamic In-Page Navigation

    Learn how to implement dynamic in-page navigation that can easily be edited in the Experience Editor using only a few simple components.

    Justin Brown - 07.14.2015
  • Development, Bootstrap, Sitecore

    Bugs With Bootstrap and Sitecore 8

    If you are the type of developer that builds for Experience Editor first and you are implementing a Twitter Bootstrap solution you will know that there are some CSS conflicts and issues in the Experience Editor. These issues don't change the functionality, but they are annoying and create a bad user experience.

    Sean McKaharay - 07.13.2015
  • development, Sitecore, MVC

    ViewBag not defined

    A simple fix if you encounter the bug: ''The name ViewBag does not exist in the current context''.

    Mike Matthes - 06.30.2015
  • development, sitecore, visual studio, mvc

    Sitecore 8.x MVC Version Conflicts

    Sitecore 8 (Sitecore 8.0 rev. 141212.zip) ships with MVC version 5.1.0. If you create a new Visual Studio solution and download MVC from NuGet, you’ll have version 5.2.3 installed. Once you copy your dll into the Sitecore bin directory, you’ll get an error.

    Mike Matthes - 06.27.2015