3 Steps to Monetize Your Social Media Channel
If you’re like most businesses, you’ve probably spent a decent amount of money and resources on your social media presence. In this three-part Monetizing Your Social Media Channel series, we’ll walk you through how to use data to prove that Social works and, if used properly, can contribute to those dollars and cents.
Turning Off Autopilot : Why You Need to Monitor Your Profitable AdWords Campaigns
Even if you are seeing great results, there are always opportunities to optimize AdWords. Here are some of the most important areas of your AdWords campaigns you should be monitoring.
strategy, marketing, back to school
Retail Marketing’s 2017 Holiday Readiness Assessment Guide
To help your marketing organization get prepared, we've put together a few insider tips to help online e-commerce marketers get an increase of over 250% click-through on all seasonal promotions.
Sagepath 2017 AEM Meetup
5 Great Ideas from Sagepath's June 2017 AEM Meetup
Explore five great ideas that came out of The Atlanta AEM Meetup group's Adobe Experience Manager (AEM) Component Showcase & Digital Asset Management (DAM) Implementation event at Sagepath headquarters on June 22, 2017.
Strategy, Software Development Life Cycle
8 Reasons Why Hardening Sprints Are Truly Necessary
What happens when release constraints, system failures and other dependencies make on-time, finished delivery impossible? That’s when you insert your hardening sprint.
Strategy, SEM, Marketing
Common AdWords Mistakes That Can Hold Back Campaigns
The question clients ask when I conduct an audit of Google AdWords pay-per-click campaigns is the same each time: “Why are our campaigns failing?” The answer can mean tens or hundreds of thousands of dollars wasted or gained each month. The solution to this problem, as it turns out, is usually very simple and grounded in some standard marketing practices.
Strategy, Personalization, eCommerce
Hyper-personalization Demystified for Retail Brands
Hyper-personalization is known to increase e-commerce conversions by over 300%. No wonder, then, that it’s a trending topic in the retail industry. But what is hyper-personalization and how do we implement its strategies?
Preparing Clients for Discovery Sessions
The goal of a discovery session at the outset of any project is to set a foundation that ultimately leads to a path to success. Learn how you can help your client make this valuable session as productive as possible.
Strategy, eCommerce, Marketing
Sagepath's 5-Step Retailer e-Commerce Tool Kit
Sagepath’s five-step e-commerce toolkit provides our clients with the foundation for proven success.
Strategy, eCommerce, Sitecore
Humanize e-Commerce to Increase Revenue by 250%
With an increasingly younger target audience and ever-evolving retail landscape, BIC challenged Sagepath to rethink its eCommerce approach and breathe new life into its online experience to drive brand awareness and increase sales by reimagining and personalizing each customer's purchase experience.
Strategy, Software Development Life Cycle
Waterfall vs Agile: Creating a Hybrid That Works
The two most common and popular models to manage the software development cycle lifecycle are Waterfall and Agile. Project Managers need a methodology to keep their SDLC project moving forward and on track. But which process is best for managing software development life cycles? We suggest a blend that brings out the best strengths in both.
Just A Small Tweak
Decreased time to market, increased customer satisfaction and stronger team morale are some of the benefits your projects may start experiencing by adopting scrum methodology.
The Curious Case of the Missing Direct Traffic
A little while ago, a client pointed out that the traffic to their blog had dropped significantly since launching a new site in September of 2016. The initial thought was that maybe something in the new site design had a negative impact on SEO. We decided to do a little investigating.
What One Month of Effective Link Building Looks Like
Google has made no secret of the value backlinks provide to websites trying to rank higher on the search engine. If you can implement a strategy for consistently acquiring relevant, authoritative backlinks to your site, you will see similar results to the ones I’m about to show.
Crafting SEO-Optimized Location Pages in 2017 — The Complete Beginner-to-Expert Guide
Businesses with brick-and-mortar stores or those targeting specific locations must provide discrete, optimized location pages to truly maximize their visibility for local searches.
Strategy, UX, Personalization, Sitecore
Improve UX and Drive Conversion with Personalization
Brands now have access to technology that makes every customer feel special but while there are many components available for personalized consumer experiences, many brands struggle with implementing this personalization on their sites.
Strategy, Marketing Automation
Marketing automation has become a popular phrase in today's digital marketing ecosystem. You may find yourself wondering, "Why is marketing automation even important?" or, perhaps more importantly, "What exactly IS marketing automation?"
Strategy, Social Media
Social Media in the New World
Is your brand struggling to be heard in a noisy digital space? At Sagepath, we evaluate your brand’s core, your business’s unique influences, and apply creative concepts to these objectives to develop effective social media strategies. While a strategy and plan are two important factors in achieving social media success, it is vital to understand that not every post will drive high engagement rates, an outpouring of website traffic, or convert to sales.
Analytics: Types of Data Points and How They Work Together
The amount of data collected these days is unfathomable. In fact, there’s such an abundant amount of data collected that analysts have difficulty trying to determine what’s important.
So how do you connect all of that information to give a holistic view into what’s happening? It could potentially take forever trying to connect certain data points; however, in order to be effective you need to focus on the key elements that you are trying to showcase.
SEO Audit 101
An SEO audit is a procedure which documents a website’s performance based on a variety of factors. The overall goal is to identify and develop a strategy to tackle any SEO challenges the website faces.