• 3 Steps to Monetize Your Social Media Channel

    If you’re like most businesses, you’ve probably spent a decent amount of money and resources on your social media presence. In this three-part Monetizing Your Social Media Channel series, we’ll walk you through how to use data to prove that Social works and, if used properly, can contribute to those dollars and cents.

    Shauna Robertson - 09.18.2017
  • Strategy, SEO

    Turning Off Autopilot : Why You Need to Monitor Your Profitable AdWords Campaigns

    Even if you are seeing great results, there are always opportunities to optimize AdWords. Here are some of the most important areas of your AdWords campaigns you should be monitoring.

    Haris Cajic - 08.17.2017
  • strategy, marketing, back to school

    Retail Marketing’s 2017 Holiday Readiness Assessment Guide

    To help your marketing organization get prepared, we've put together a few insider tips to help online e-commerce marketers get an increase of over 250% click-through on all seasonal promotions.

    Victoria Greendyke - 08.10.2017
  • Sagepath 2017 AEM Meetup

    5 Great Ideas from Sagepath's June 2017 AEM Meetup

    Explore five great ideas that came out of The Atlanta AEM Meetup group's Adobe Experience Manager (AEM) Component Showcase & Digital Asset Management (DAM) Implementation event at Sagepath headquarters on June 22, 2017.

    Connie Tran - 08.07.2017
  • Strategy, Software Development Life Cycle

    8 Reasons Why Hardening Sprints Are Truly Necessary

    What happens when release constraints, system failures and other dependencies make on-time, finished delivery impossible? That’s when you insert your hardening sprint.

    Brittney Scarlett - 07.06.2017
  • Strategy, SEM, Marketing

    Common AdWords Mistakes That Can Hold Back Campaigns

    The question clients ask when I conduct an audit of Google AdWords pay-per-click campaigns is the same each time: “Why are our campaigns failing?” The answer can mean tens or hundreds of thousands of dollars wasted or gained each month. The solution to this problem, as it turns out, is usually very simple and grounded in some standard marketing practices.

    Haris Cajic - 07.05.2017
  • Strategy, Personalization, eCommerce

    Hyper-personalization Demystified for Retail Brands

    Hyper-personalization is known to increase e-commerce conversions by over 300%. No wonder, then, that it’s a trending topic in the retail industry.  But what is hyper-personalization and how do we implement its strategies?

    Victoria Greendyke - 06.30.2017
  • Strategy, UX

    Preparing Clients for Discovery Sessions

    The goal of a discovery session at the outset of any project is to set a foundation that ultimately leads to a path to success. Learn how you can help your client make this valuable session as productive as possible.

    Heather Buchanan - 06.28.2017
  • Strategy, eCommerce, Marketing

    Sagepath's 5-Step Retailer e-Commerce Tool Kit

    Sagepath’s five-step e-commerce toolkit provides our clients with the foundation for proven success.

    Victoria Greendyke - 06.23.2017
  • Strategy, eCommerce, Sitecore

    Humanize e-Commerce to Increase Revenue by 250%

    With an increasingly younger target audience and ever-evolving retail landscape, BIC challenged Sagepath to rethink its eCommerce approach and breathe new life into its online experience to drive brand awareness and increase sales by reimagining and personalizing each customer's purchase experience.

    Victoria Greendyke - 06.12.2017
  • Strategy, Software Development Life Cycle

    Waterfall vs Agile: Creating a Hybrid That Works

    The two most common and popular models to manage the software development cycle lifecycle are Waterfall and Agile.  Project Managers need a methodology to keep their SDLC project moving forward and on track. But which process is best for managing software development life cycles? We suggest a blend that brings out the best strengths in both.

    Jessica Damato - 06.02.2017
  • Strategy

    Just A Small Tweak

    Decreased time to market, increased customer satisfaction and stronger team morale are some of the benefits your projects may start experiencing by adopting scrum methodology.

    Brittney Scarlett - 05.23.2017
  • Strategy, Analytics

    The Curious Case of the Missing Direct Traffic

    A little while ago, a client pointed out that the traffic to their blog had dropped significantly since launching a new site in September of 2016. The initial thought was that maybe something in the new site design had a negative impact on SEO. We decided to do a little investigating.

    Haris Cajic - 05.04.2017
  • Strategy, SEO

    What One Month of Effective Link Building Looks Like

    Google has made no secret of the value backlinks provide to websites trying to rank higher on the search engine. If you can implement a strategy for consistently acquiring relevant, authoritative backlinks to your site, you will see similar results to the ones I’m about to show.

    Haris Cajic - 04.26.2017
  • Strategy, SEO

    Crafting SEO-Optimized Location Pages in 2017 — The Complete Beginner-to-Expert Guide

    Businesses with brick-and-mortar stores or those targeting specific locations must provide discrete, optimized location pages to truly maximize their visibility for local searches.

    Haris Cajic - 04.06.2017
  • Strategy, UX, Personalization, Sitecore

    Improve UX and Drive Conversion with Personalization

    Brands now have access to technology that makes every customer feel special but while there are many components available for personalized consumer experiences, many brands struggle with implementing this personalization on their sites.

    Sneh Parmar - 03.30.2017
  • Strategy, Marketing Automation

    Marketing Automation

    Marketing automation has become a popular phrase in today's digital marketing ecosystem. You may find yourself wondering, "Why is marketing automation even important?" or, perhaps more importantly, "What exactly IS marketing automation?"

    Brittney Scarlett - 03.22.2017
  • Strategy, Social Media

    Social Media in the New World

    Is your brand struggling to be heard in a noisy digital space? At Sagepath, we evaluate your brand’s core, your business’s unique influences, and apply creative concepts to these objectives to develop effective social media strategies. While a strategy and plan are two important factors in achieving social media success, it is vital to understand that not every post will drive high engagement rates, an outpouring of website traffic, or convert to sales.

    Purvi Patel - 03.16.2017
  • Strategy, Analytics

    Analytics: Types of Data Points and How They Work Together

    The amount of data collected these days is unfathomable. In fact, there’s such an abundant amount of data collected that analysts have difficulty trying to determine what’s important.

    So how do you connect all of that information to give a holistic view into what’s happening? It could potentially take forever trying to connect certain data points; however, in order to be effective you need to focus on the key elements that you are trying to showcase.

    Sneh Parmar - 03.16.2017
  • Strategy, SEO

    SEO Audit 101

    An SEO audit is a procedure which documents a website’s performance based on a variety of factors. The overall goal is to identify and develop a strategy to tackle any SEO challenges the website faces.

    Haris Cajic - 03.15.2017