strategy, SEO, search engine optimization, competitor analysis, keywords, keyword research, seo audit, on page seo, on-page seo
SEO Audit 101
An SEO audit is a procedure which documents a website’s performance based on a variety of factors. The overall goal is to identify and develop a strategy to tackle any SEO challenges the website faces.
digital strategy, digital transformation, monetizing, digital, monetizing social, social channels, b2c, marketo, salesforce
Monetizing Digital Channels
During Sagepath’s 2017 Digital Summit, the topic of monetizing digital channels was explored in detail by experts from several large businesses currently undergoing digital transformation. Naturally, the topic of social channels was brought up. In particular, the difficulty of monetizing social was echoed several times. We all hear stories of the massive potential of these channels, but how exactly are businesses turning a profit on social?
facebook likes, social campaigns, social marketing, page likes, social advertising
A Frail Foundation - The Deceptive Nature of Cheap Facebook Likes
Many businesses believe that a Facebook page needs to have hundreds of thousands of likes to seem legitimate. While this is somewhat true, the means by which page likes are acquired can compromise the integrity of future social campaigns on the platform. For the inexperienced social marketer, obtaining page likes for a fraction of a penny may look good on paper, but you will eventually pay the price.
Strategy, SEO, Adwords, AdWords success, AdWords bidding, Google AdWords, quality score, managing keywords, Google Adwords campaign, profitable adwords campaign
Turning Off Autopilot : Why You Need to Monitor Your Profitable AdWords Campaigns
Even if you are seeing great results, there are always opportunities to optimize AdWords. Here are some of the most important areas of your AdWords campaigns you should be monitoring.
strategy, adwords, marketing, pay-per-click, pay per click, ppc campaigns, cost-per-click, cpc, conversion
Common AdWords Mistakes That Can Hold Back Campaigns
The question clients ask when I conduct an audit of Google AdWords pay-per-click campaigns is the same each time: “Why are our campaigns failing?” The answer can mean tens or hundreds of thousands of dollars wasted or gained each month. The solution to this problem, as it turns out, is usually very simple and grounded in some standard marketing practices.
seo, direct traffic, direct vs organic, organic traffic, search traffic, seo traffic
The Curious Case of the Missing Direct Traffic
A little while ago, a client pointed out that the traffic to their blog had dropped significantly since launching a new site in September of 2016. The initial thought was that maybe something in the new site design had a negative impact on SEO. We decided to do a little investigating.
strategy, SEO, backlinks, backlinking methods, backlinking strategies, effective link building strategies, linkbuilding strategy, linkbuilding techniques
What One Month of Effective Link Building Looks Like
Google has made no secret of the value backlinks provide to websites trying to rank higher on the search engine. If you can implement a strategy for consistently acquiring relevant, authoritative backlinks to your site, you will see similar results to the ones I’m about to show.
local seo, local search, landing pages, seo landing pages, search engine optimization, business locations, local business, small business
Crafting SEO-Optimized Location Pages in 2017 — The Complete Beginner-to-Expert Guide
Businesses with brick-and-mortar stores or those targeting specific locations must provide discrete, optimized location pages to truly maximize their visibility for local searches.