• Gartner Digital Marketing Conference 2018, multi-channel marketing, journey mapping, customer journies, digital transformation

    Balancing Multi-Channel Strategies with Long-Term Customer Needs

    Gartner’s 2018 Digital Marketing Conference brought together marketing leaders to share their latest insights into customer experience, data, analytics, MarTech technologies and multi-channel orchestrations. This is the first in a three-part of summary of key takeaways from this year’s conference in San Diego, centered around key insights into why companies who use multi-channel marketing need strategies that are reciprocal to what they provide the customer.

    Victoria Greendyke - 06.27.2018
  • Sagepath + Crownpeak Joint Webinar - 10 Best Practices for Successful Website Redesigns

    Overhauling an enterprise website presence is one of the most important projects you’ll embark on in your career as a global marketer. Your website is after all, the hub of your brand. It’s where you build relationships with your prospects and customers that ultimately drive revenue.

    Victoria Greendyke - 03.12.2018
  • store of the future, shop in stores, shop online

    Building Experiences Now for The Store of the Future

    It's become essential for business-to-consumer brands to understand the consumer journeys of their key personas and build in-store experiences that match consumers' evolving purchasing needs and behaviors.

    Victoria Greendyke - 02.26.2018
  • digital transformation, digital monetization; sagepath summit

    2017 Sagepath Digital Summit Debrief

    The Sagepath Digital Summit is an opportunity for digital leaders to come together to share and learn about upcoming trends in the industry.

    Victoria Greendyke - 11.21.2017
  • Sitecore, Sitecore Symposium, Sitecore Experience Platform 9, Sitecore Xconnect, Sitecore Cortex, Sitecore Experience Cloud

    Sitecore Symposium 2017 Recap

    What happened in Vegas isn't staying in Vegas. We're back from Sagepath Summit 2017 with exciting news about Sitecore's unveiling of the Experience Platform Version 9. Get a sneak peak at the new features and learn when we'll be moving customers to the expanded capabilities to be found in V9.1.

    Victoria Greendyke - 10.25.2017
  • sagepath digital summit, digital transformation, digital strategy, digital strategies, marketing technology, marketing technologies

    Sagepath Digital Summit 2017

    Join us on Wednesday, November 8th, 2017 for Sagepath’s annual Digital Summit where the topic will be Monetizing your Company’s Digital Footprint.

    Victoria Greendyke - 10.09.2017
  • digital monetization, e-commerce, omni channel marketing, marketing, online marketing, marketing strategies, omnichannel, cross channel marketing

    Digital Monetization: A Shaw Case Study

    Our work with Shaw Floors was rooted in driving incremental sales in Shaw locations by providing a lead generation mobile app called Floorvana. The Floorvana app was built to increase in-store sales via two methods.

    Victoria Greendyke - 10.09.2017
  • strategy, marketing, back to school, back-to-school, bts, retail, shopping, bts marketing, back to school tips, online marketing, ecommerce strategies, back to school season

    Retail Marketing’s 2017 Holiday Readiness Assessment Guide

    To help your marketing organization get prepared, we've put together a few insider tips to help online e-commerce marketers get an increase of over 250% click-through on all seasonal promotions.

    Victoria Greendyke - 08.10.2017
  • strategy, personalization, eCommerce, personalization, loyalty programs, consumer profile, data, permission-based marketing

    Hyper-personalization Demystified for Retail Brands

    Hyper-personalization is known to increase e-commerce conversions by over 300%. No wonder, then, that it’s a trending topic in the retail industry.  But what is hyper-personalization and how do we implement its strategies?

    Victoria Greendyke - 06.30.2017
  • marketing strategy, eCommerce, e-commerce, digital marketing, analytics

    Sagepath's 5-Step Retailer e-Commerce Tool Kit

    Sagepath’s five-step e-commerce toolkit provides our clients with the foundation for proven success.

    Victoria Greendyke - 06.23.2017
  • strategy, Sitecore, customer experience, marketing automation, personalization, e-commerce, ecommerce, subscription, cross-selling

    Humanize e-Commerce to Increase Revenue by 250%

    With an increasingly younger target audience and ever-evolving retail landscape, BIC challenged Sagepath to rethink its eCommerce approach and breathe new life into its online experience to drive brand awareness and increase sales by reimagining and personalizing each customer's purchase experience.

    Victoria Greendyke - 06.12.2017