Gartner 2018 Digital Marketing Conference, CUPID, CX, customer experience,
Increase Customer Love with CUPID
Digital marketers are working hard to up their customer experience game, but many are falling short by failing to gather and collate valuable customer data. A fix for this, according to Gartner Research Director Augie Ray, is using a five-step framework called CUPID to lift customer satisfaction, loyalty and advocacy. Sagepath's Victoria Greendyke shares Ray's CUPID methodology for attaining customer love.
Gartner Digital Marketing Conference 2018, customer analytics, data driven marketing, analytics technologies, digital transformation
An Evolutionary Path for Achieving Data-Driven Marketing Maturity
Business and IT Strategy Director Victoria Greendyke reports from the recent Gartner Digital Marketing Conference on the five levels companies go through on the path from working with “just data” to reaching the holy grail of leveraging deep insights drive business value.
Gartner Digital Marketing Conference 2018, multi-channel marketing, journey mapping, customer journies, digital transformation
Balancing Multi-Channel Strategies with Long-Term Customer Needs
Gartner’s 2018 Digital Marketing Conference brought together marketing leaders to share their latest insights into customer experience, data, analytics, MarTech technologies and multi-channel orchestrations. This is the first in a four-part series of key takeaways from this year’s conference in San Diego, centered around key insights into why companies who use multi-channel marketing need strategies that are reciprocal to what they provide the customer.
Sagepath + Crownpeak Joint Webinar - 10 Best Practices for Successful Website Redesigns
Overhauling an enterprise website presence is one of the most important projects you’ll embark on in your career as a global marketer. Your website is after all, the hub of your brand. It’s where you build relationships with your prospects and customers that ultimately drive revenue.
store of the future, shop in stores, shop online
Building Experiences Now for The Store of the Future
It's become essential for business-to-consumer brands to understand the consumer journeys of their key personas and build in-store experiences that match consumers' evolving purchasing needs and behaviors.
digital transformation, digital monetization; sagepath summit
2017 Sagepath Digital Summit Debrief
The Sagepath Digital Summit is an opportunity for digital leaders to come together to share and learn about upcoming trends in the industry.
Sitecore, Sitecore Symposium, Sitecore Experience Platform 9, Sitecore Xconnect, Sitecore Cortex, Sitecore Experience Cloud
Sitecore Symposium 2017 Recap
What happened in Vegas isn't staying in Vegas. We're back from Sagepath Summit 2017 with exciting news about Sitecore's unveiling of the Experience Platform Version 9. Get a sneak peak at the new features and learn when we'll be moving customers to the expanded capabilities to be found in V9.1.
sagepath digital summit, digital transformation, digital strategy, digital strategies, marketing technology, marketing technologies
Sagepath Digital Summit 2017
Join us on Wednesday, November 8th, 2017 for Sagepath’s annual Digital Summit where the topic will be Monetizing your Company’s Digital Footprint.
digital monetization, e-commerce, omni channel marketing, marketing, online marketing, marketing strategies, omnichannel, cross channel marketing
Digital Monetization: A Shaw Case Study
Our work with Shaw Floors was rooted in driving incremental sales in Shaw locations by providing a lead generation mobile app called Floorvana. The Floorvana app was built to increase in-store sales via two methods.
strategy, marketing, back to school, back-to-school, bts, retail, shopping, bts marketing, back to school tips, online marketing, ecommerce strategies, back to school season
Retail Marketing’s 2017 Holiday Readiness Assessment Guide
To help your marketing organization get prepared, we've put together a few insider tips to help online e-commerce marketers get an increase of over 250% click-through on all seasonal promotions.
strategy, personalization, eCommerce, personalization, loyalty programs, consumer profile, data, permission-based marketing
Hyper-personalization Demystified for Retail Brands
Hyper-personalization is known to increase e-commerce conversions by over 300%. No wonder, then, that it’s a trending topic in the retail industry. But what is hyper-personalization and how do we implement its strategies?
marketing strategy, eCommerce, e-commerce, digital marketing, analytics
Sagepath's 5-Step Retailer e-Commerce Tool Kit
Sagepath’s five-step e-commerce toolkit provides our clients with the foundation for proven success.
strategy, Sitecore, customer experience, marketing automation, personalization, e-commerce, ecommerce, subscription, cross-selling
Humanize e-Commerce to Increase Revenue by 250%
With an increasingly younger target audience and ever-evolving retail landscape, BIC challenged Sagepath to rethink its eCommerce approach and breathe new life into its online experience to drive brand awareness and increase sales by reimagining and personalizing each customer's purchase experience.