Enterprise Content Strategy

In the land of digital, content is king. With just seconds to capture interest, your messaging, voice and tone must speak loudly and clearly. Our content wizards conduct thorough assessments of your current content then develop recommendations to make sure your voice is heard loud and strong. Just as important, we craft strategies that enable content that attracts search engines, increases site traffic and provides the information your customers are looking for, where they expect to find it. 

Content Strategy:

  • Ensures content is aligned with brand messaging and values across channels
  • Enhances brand credibility with a consistent voice and compelling, relateable storytelling
  • Helps brands rise above the noise and stand out from the competition
  • Ensures content delivers against objectives

Our Services Defined

Content Assessment and Recommendations

We perform a thorough evaluation of your existing content using state-of-the-art tools and expert assessments to determine what works, what's missing, and what could be improved. Then we'll identify ways your content can be optimized and SEO-enriched to meet strategic business goals, providing a firm foundation to move forward.

Content Creation

Some of the hardest things to write can be the things we know the most about. No worries. Our content creators take a deep dive to learn your business and goals, then put themselves in your customers' shoes with some valuable objectivity and develop search-engine friendly messaging in the voice and tone your target audience can relate to. We keep your credibility high with correct grammar, punctuation and spelling that reflects your commitment to quality. From landing pages to blog posts, we create content that differentiates you from the competition, encourages interaction, and makes your emails, videos, case studies and infographics compelling and user friendly.

Site Optimization

High-quality content doesn’t always guarantee high search rankings. We can find weaknesses in SEO, ADA accessibility, and other ranking factors and optimize the content search engines look for, including content, keywords, metadata, meta descriptions, page URLs, backlinks, and security. Then we can identify improvements you can implement, or we can implement for you. We can also take your site metrics and analyze user data to find where user journeys end abruptly or conversions fail, and develop and test content to reduce pain points and determine the most effective mix of content to keep users engaged.

Content Governance

A strong content governance and content lifecycle management program ensures your content is kept fresh, valuable and relevant to your customers. We can create and implement a comprehensive roadmap identifying internal roles and resources for maintaining various content types and assign responsibilities for who creates it, how it is approved, and who the content is targeted to. Our experienced team of copywriters, editors and designers help keep your content fresh, appealing and your customers coming back for more. And we can help you keep things on track within your organization with style guides, training for your subject matter experts in writing for the web, best practices and evaluating results for continual optimization.

Services

  • Content Strategy
  • Content Planning
  • Content Audits
  • Content Migration
  • Copy Direction & Copywriting
  • Keyword Integration
  • Proofing
  • Targeted Messaging
  • Consultation
  • Content Assessment
  • Asset Integration (infographics, photography, etc.)
  • Training
  • Storytelling
  • Editorial Calendars