Digital Marketing

Engaging with potential and existing customers online and in-store is easier and more cost effective than ever thanks to breakthrough digital technologies that deliver greater customer engagement and conversion. Reach your target market with Pay-Per-Click ads triggered by unique search terms. Optimize your content to rank higher in search engine results like Google, Yahoo or Bing. Reach existing and potential customers with content strategies for customer-specific interests and goals. Weave social elements into your marketing to create communities that build brand loyalty and peer-to-peer sharing opportunities. 

Whether your business is large or small, Digital Marketing is more affordable, flexible and engaging than traditional marketing while offering greater cost efficiency, better data to make informed decisions, and higher levels of engagement with your customers.

Connect your business goals with customer needs using comprehensive strategies to guide the creation, delivery and governance of your digital marketing efforts. Tell your brand story and build profitable relationships by ensuring your marketing messages are reaching the right people in the right place at the right time. Build integrated marketing campaigns across channels.

Your business has a wealth of data at your fingertips. However, this data is often disparate, siloed between technologies or cross-functional. Sagepath analysts can help integrate that data to unlock valuable insights using content management system, marketing automation, and customer relationship management reporting tools to produce dashboards and scorecards that visually illustrate trends and conversions over time.

Search Engine Optimization is a fundamental building block in your digital marketing arsenal to attract and convert audience segments into qualified prospects within search engines like Google, Yahoo or Bing. Content, architecture and technical SEO all play a key role in any SEO strategy. Using a proven methodology and best practices, we formulate SEO strategies that maximize results to increase total unique visitors, improve visit-to-lead conversion rates, and drive lead-to-customer conversion rates. 

Imagine only having to pay for an advertisement when a prospective customer clicks on your ad. That's just one of the benefits behind pay-per-click (PPC) marketing. From E-commerce sales to thought leadership articles, PPC enables targeting specific consumers at the right time with the right ad.

Your customers like to talk. More importantly, they like to talk with brands that are responsive, informative and who speak in an authentic voice and tone. We can help you monetize your social traffic with social strategies proven to create favorable impressions, greater customer engagement and increased conversions. Whether staying on top of emerging trends or building brand loyalty by posting the right message at the right time, our social strategists are here to set you up for success.

Automating your marketing actions eliminates repetitive manual processes, helps reduce human errors, provides insights that help you retain customers, and provides measurable data to help you judge the effectiveness of marketing campaigns. By setting up a set of triggers around customer behaviors across your marketing channels, customer visits can activate actions to personalize the customer’s experience, from thank you emails to new product alerts to anniversary greetings. By tapping into our years of combined experience in leveraging third-party programs like Pardot and Marketo, we can help you automate lead nurturing, sales cycles and more with drip campaigns that deliver the right messages at the right moments, freeing resources and saving time.