Enterprise Architecture

Enterprise architecture lays a strong foundation for seamless communication across all components in your MarTech stack. Based on your needs as identified during our discovery process, we recommend and integrate the ideal combination of proven Content Management Systems (CMS) or e-commerce platform, Customer Relationship Management (CRM) and Marketing Automation systems, with back-end financial, ERP and supply chain platforms.

Our architects, business strategy and analytics teams work closely together to ensure requirements map not only to meet business needs, but to meet the techno-functional requirements for implementation as well. Then we create a roadmap for data integration with a front-end user experience that identifies users as they go from one system in your MarTech stack to another.

Whether developing a small website or large email marketing campaign, our architects are adept at evaluating and integrating different platforms, tools and marketing solutions to improve the marketing effectiveness, efficiency and agility of your enterprise.

Our Services Defined

Optimizing Your MarTech Stack

Your online customer digital experience likely consists of a variety of technologies designed to attract and retain customers, with many parts working in tandem to provide an elegant, consistent, and rewarding online experience for your customers. Using a proven process of technical discovery, roadmapping and joint planning with client IT and IS teams, we surface untapped capabilities in your CMS to deliver more robust analytics and recommend third-party tools like Google Analytics or Tableau to give you a greater understanding of what your users are doing on your site.

Customer Data Platforms

Supercharge your customer relationships with a Customer Data Platforms (CDP) and Digital Management Platform (DMP). We can integrate a CDP to pull in customer data from disparate systems, merge the data into a unified record for each customer, then make the records visible to your other marketing tools for robust, actionable, and accurate data-driven insights on every customer. Complement your CDP with a DMP that collates data from multiple sources, classifies and categorizes it, then sorts the data into segments to meet your goals. We can help you fully leverage the true power of these two valuable tools working in tandem to improve conversion rates, customer retention and engagement. Have a custom, native or web app? We’ll integrate it with your web content layer to provide actionable, real-time data.

Marketing Automation Tools

Automating your marketing actions eliminates repetitive manual processes, helps reduce human errors, provides insights that help you retain customers, and provides measurable data to help you judge the effectiveness of marketing campaigns. By setting up a set of triggers around customer behaviors across your marketing channels, customer visits can activate actions to personalize the customer’s experience, from thank you emails to new product alerts to anniversary greetings. By tapping into our years of combined experience in leveraging third-party programs like Pardot and Marketo, we can help you automate lead nurturing, sales cycles and more with drip campaigns that deliver the right messages at the right moments, freeing resources and saving time.

Customer Relationship Management Tools

Customer Relationship Management (CRM) tools connect the dots between disparate systems at all customer touchpoints, logging actions and creating unique identifiers into a single-source customer record to enhance your brand’s marketing efforts. CRM tools help orchestrate data and provide analytics to segment customers based on what they are doing, how they are doing it, and in which channel. We leverage our long-standing relationships with industry-leading CRM tools like Salesforce, Marketo, Hubspot and many more proven insight and orchestration tools to help our customers harness the full power of their CMS to turn more sales leads into customers. Your staff is freed from day-to-day chores, accuracy is improved and customer satisfaction increases by orchestrating contacts with prospects with the right offer at the right time.

Services

  • B2C Marketing Strategy Transformation
  • B2B Marketing Strategy Transformation
  • Competitive Audits and Analysis
  • Content Audits
  • Technical and Functional Journey Maps
  • Brand Strategy and Positioning
  • Business and Stakeholder Analysis
  • Content Strategy and Planning
  • Digital Road Mapping
  • Business Intelligence & Strategy
  • Traceability Matrices
  • Implementation
  • Epic Planning
  • E-commerce Best Practices
  • Marketing Automation Strategy
  • Personalization & Localization Strategy
  • Collaborative Work Ethic