Greystar Website Redesign
Finding a Home for Apartment Seekers
Greystar is the global leader in multifamily housing. They own and manage properties in the United States, Latin America and Europe, while keeping a strong focus on people.
Move and Improve
Greystar challenged Sagepath to redesign their existing website and move it onto a platform that would make management of their tremendous amount of data easier. The goal was to create an easy-to-search site that would be the first destination for people searching for a new place to call home.
Getting the Best Customer View
Our strategic approach was to identify the main personas utilizing the site and create a user flow that answered their needs across multiple languages.
Every Consideration Met
The requirements of the site, the need for frequent updates along with the localization options lead us to choose Sitecore to build the site. Our Sitecore experts, working closely with design and UX teams, were able to replatform the site while providing design and functionality enhancements that greatly improved the user experience.
To give apartment seekers the most up-to-date information, we made sure that the best real-time integrations were included in the site.
Personalized Search for Home
The localization and personalization options now available to Greystar, positions them as a leader in the apartment management and leasing industry. Apartment seekers are able to have a more personalized experience and search results that fit their website. To date, the website has seen overall growth in search and user engagement.