Holler & Dash Agency of Record
Increasing Sales over Brunch
Increase in site page views
Increase in social engagement
Increase in PR impressions
Holler & Dash Biscuit House is a fast-casual restaurant concept with a chef-inspired menu. Their unique entrée-sized biscuits with names like the Kickback Chicken and Pork Rambler are slowly making their mark across the southeast.
Building a Biscuit Strategy
Holler & Dash needed a partner to help build brand awareness, drive traffic to existing locations, generate excitement around new openings and most importantly increase sales.
Keep It Real, Keep It Delicious
To understand the brand, we needed to see and taste for ourselves what Holler & Dash was about. We hit the road to visit their locations and meet with their people, get hands on experience, and, of course, sample the food. Along the way, we did our research, tried the competition, chatted with customers, and used these insights to create a marketing plan.
The Holler & Dash story is rooted in a relationship with food and the importance of their people and partners in creating an experience for the customer. Our strategy included highlighting those stories that promoted the team, partners, local events, outreach and special offerings.
When it was time to open new locations we sought to engage the local community, and social influencers with events, invitations, emails and specially created items.
- Content Strategy
- User Experience
A Social Success
Holler & Dash has been able to accomplish a lot with a little. Using social as a primary driver we have been able to increase site views by 34%. Increase social engagement by 200%, growing their following into one of the most engaged audience in their category, all while meeting the fast-paced needs of a fast-casual restaurant.