MarineMax Website Refresh
Navigating to a Smoother User Experience
Increase in mobile sessions
Increase in new mobile users
Increase in users visiting the site
MarineMax is the nation’s largest publicly traded recreational boat and yacht retailer. Aside from carrying the best ways to get out on to the water, MarineMax wants to unite people through a shared love of the boating lifestyle.
Redefining Digital Experience
MarineMax first reached out to Sagepath to refine its boat search tool on their existing website. But as our relationship grew, we discovered several frustrations with the site as a whole, especially the user experience and how it affected potential customers who visited the site.
Building a New Digital Ecosystem
Our approach was to overhaul the MarineMax user experience with a focus on lead generation. We created a scalable solution driven by a new content hierarchy in a more stable, flexible and easy-to-manage CMS platform. This gave MarineMax the ability to easily manage the highly localized content on their site.
- Content Strategy
- User Experience
Localizing the MarineMax Experience
Each MarineMax location serves a different community, with different types of boats offered as well as activities. Serving up relevant content was a priority. Now, when potential customers search the site, they find specific localized content that is more informative and personalized for them.
Bringing the Boating Lifestyle to Life
The reimagined design of the website also allowed MarineMax to showcase the beauty and fun of the boating lifestyle in a much more inviting way.
More People Choosing the Boat Life
Since the launch of the site, MarineMax has seen an increase in 9.3% users visiting the site, a 18.6% increase in mobile sessions and a 12.3% increase in new mobile users.