martech audit; digital marketing tools; martech stack; martech tools; software audit;
Digging Through the Stacks: How to Keep Your MarTech Optimized
Does your MarTech stack deliver scalability? If not, it’s time to audit your MarTech to clean out any redundant functionalities, explore currently underutilized capabilities, and implement new technologies.
Essential Information to Know About GDPR
In less than a month, companies that process of personal data of customers in the European Union (EU) must meet new, stringent compliance standards outline in the General Data Protection Regulation (GDPR), replacing the Data Protection Directive 95/46/EC. Yet, there are a surprising number of companies that are not prepared and are likely to miss the deadline of May 25, 2018. Ready or not, changes must be made to ensure compliance.