Digital Marketing, B2C, COVID-19, Digital Disruption
How Brands Can Navigate Business During a Pandemic
The growing concern over the spread of COVID-19 is causing major disruption for businesses and marketers worldwide. As consumer shopping behaviors, along with new business models and a revised competitive landscape, these factors create both threats and opportunities. Brands are being forced to change their strategies to keep business running as smoothly as possible, considering the current circumstances. As we all operate in this new norm see our recommendations and guidance on how B2C businesses can pivot their digital marketing plans and efforts during the COVID-19 pandemic.
marketing strategy; digital marketing; digital marketing strategy; digital marketing tactics;
Marketing strategy versus tactics. What’s the difference and why it matters?
Strategy and tactics are often used interchangeably when discussing marketing goals, but they are definitely not the same. The word “strategy” is a buzzword I hear often when speaking to clients but really they are discussing tactics. So, what really is the difference between a strategy and tactics and why does it matter when it comes to achieving your marketing goals. In short, a strategy is your overall direction towards reaching a goal and tactics are the actions taken to support your strategy. Let’s dive deeper and discuss the key differences between the two.