marketing strategy; digital marketing; digital marketing strategy; digital marketing tactics;
Marketing strategy versus tactics. What’s the difference and why it matters?
Strategy and tactics are often used interchangeably when discussing marketing goals, but they are definitely not the same. The word “strategy” is a buzzword I hear often when speaking to clients but really they are discussing tactics. So, what really is the difference between a strategy and tactics and why does it matter when it comes to achieving your marketing goals. In short, a strategy is your overall direction towards reaching a goal and tactics are the actions taken to support your strategy. Let’s dive deeper and discuss the key differences between the two.