Enterprise architecture lays a strong foundation for seamless communication across all components in your MarTech stack. Based on your needs as identified during our discovery process, we recommend and integrate the ideal combination of proven Content Management Systems (CMS) or e-commerce platform, Customer Relationship Management (CRM) and Marketing Automation systems, with back-end financial, ERP and supply chain platforms.
Our architects, business strategy and analytics teams work closely together to ensure requirements map not only to meet business needs, but to meet the techno-functional requirements for implementation as well. Then we create a roadmap for data integration with a front-end user experience that identifies users as they go from one system in your MarTech stack to another.
Whether developing a small website or large email marketing campaign, our architects are adept at evaluating and integrating different platforms, tools and marketing solutions to improve the marketing effectiveness, efficiency and agility of your enterprise.
Our Services Defined
- B2C Marketing Strategy Transformation
- B2B Marketing Strategy Transformation
- Competitive Audits and Analysis
- Content Audits
- Technical and Functional Journey Maps
- Brand Strategy and Positioning
- Business and Stakeholder Analysis
- Content Strategy and Planning
- Digital Road Mapping
- Business Intelligence & Strategy
- Traceability Matrices
- Epic Planning
- E-commerce Best Practices
- Marketing Automation Strategy
- Personalization & Localization Strategy
- Collaborative Work Ethic